Frequently Asked Questions
NAMM (7)
Find musical instruments, products, or lessons in your neighborhood by visiting the NAMM Member Dealer Locator.
NAMM was formed in 1901 in New York. After several difficult years during the Great Depression, NAMM closed its New York doors and re-opened in Chicago. While in Chicago, the industry enjoyed great growth and NAMM's many music programs, such as AMC, flourished. NAMM's headquarters were relocated to Southern California in 1984, where the current building was established in Carlsbad (in San Diego County) in 1997.
Our office is frequently contacted by the owners of older pianos asking about a sticker they found on the back or underside of their piano. The sticker relates to a program that occurred just before World War I called "For the Advancement of Music." In the early 1900s, there was a significant increase in the number of misleading "stencil" pianos in the marketplace, which led to the establishment of this program.
Stencil pianos often had deliberately misspelled names on the fallboard that looked or sounded similar to well-known manufacturers. For example, "Steinbay" in place of "Steinway," "Baltman" to represent "Baldwin," "Chichester" instead of "Chickering" and "Bush & Gaerts" in place of "Bush & Gerts." These pianos were often of lesser quality, and the piano industry was very concerned that consumers were being misled into buying a potentially inferior product when they thought they were getting a piano from a name manufacturer.
"For the Advancement of Music" was a cooperative effort between the National Piano Manufacturers Association (NPMA)—now known as the Piano Manufacturers Association International (PMAI)—and the National Association of Music Merchants (NAMM). The goal was to identify for the consumer those pianos made by legitimate manufactures. Stickers were placed on every piano built for several years in the early 1900s with a serial number that was logged into a record book at the NPMA headquarters. Unfortunately, those records have been misplaced or destroyed over the ensuing years, with the result being the loss of a significant historical record.
Often those contacting our office about the stickers are hoping we can date their piano using the serial number on the sticker. Unfortunately, without the record book, that is not possible. In some cases, however, piano owners may be able to date their pianos with the brand name and serial number by referring to the Pierce Piano Atlas, which lists serial numbers for several of the older piano brands.
NAMM's privacy policy forbids the association from providing any mailing lists or mailing labels containing the contact information of NAMM Members to non-Members and non-exhibiting companies or other third parties for marketing purposes. This also includes mailing lists of trade show attendees or attendance rosters from NAMM University seminars. Exhibiting companies can receive buyer lists by completing the form in the exhibitor manual. The Pre-show lists are available to exhibiting companies only after the deadline for early registration, approximately five weeks before the show.
NAMM publishes Music USA: the Statistical Review of the Music Products Industry on an annual basis. The hard copy publication is available to NAMM Members for $25 and non-Members for $75 plus shipping and handling. To order, send an e-mail to info@namm.org or call 760.438.8001.
First, review our Membership criteria and if your company meets them, then determine which type of NAMM Membership you qualify for. Once you have determined your Membership category, download, complete and submit the appropriate application.
Over its more-than-100-year history, the association has evolved from a national entity representing the interests of music products retailers to an international association including both commercial and retail Members. The International Music Products Association’s name, NAMM, comes from the acronym “National Association of Music Merchants,” but the long form of the name is no longer used. Today, we simply say that NAMM stands for the interests of the global music products industry.
Parking and Traffic Information (3)
The cost of parking is $12.
You can request up to 4 passes per company.
NAMM Show VIP Parking Passes are available to buyers, exhibitors and reps only. E-mail parkingpass@namm.org with any additional questions. You must be logged in to access the VIP Parking Pass registration form. Or you can call Ken Longenecker at 760-438-8007, x135. When entering the Anaheim Convention Center car parking lots, you'll need your 2009 NAMM Show badge, matching photo ID and corresponding VIP Parking Pass.
NAMM Trade Shows (3)
Attendance at NAMM trade shows is restricted to companies that make, buy and/or sell musical instruments and products. If your company meets this requirement, visit our Membership page to start the process of becoming a Member of NAMM.
It’s important you book a room at an available hotel and then fax or e-mail a copy of your acknowledgement number and details of your first choice to the appropriate Housing Bureau (see contact info. below) and note your request to be waitlisted at the hotel of your choice. If rooms become available, the Bureau will go through the waiting list in priority order and inform you when the change has been made.
Anaheim Housing Bureau800 W. Katella Ave.P.O. Box 4270Anaheim, CA 92803Phone: 714.765.8868anaheimhousing@anaheimoc.org
Nashville Housing BureauCVB Housing Bureau150 4th Ave., North, Suite G-250,Nashville, TN 37219Phone: 615.259.4700 / 877.259.4716ncvbhousing@visitmusiccity.com
A listing of hotels in the NAMM block, complete with pricing and a map that shows the specific locations, is available on this site at www.namm.org/thenammshow
The NAMM Show (5)
Show Hours:(Hall E and the NAMM Idea Center open at 9:30 a.m. each day of the show)
Anaheim Convention Center800 West Katella AvenueAnaheim, CA 92802
Thursday, January 15 10 a.m.-6 p.m.
Friday, January 16 10 a.m.-6 p.m.
Saturday, January 17 10 a.m.-6 p.m.
Sunday, January 18 10 a.m.-5 p.m.
You can contact the Anaheim Housing Bureau directly for assistance.Anaheim Housing Bureau800 W. Katella Ave.P.O. Box 4270Anaheim, CA 92803Phone: 714.765.8868anaheimhousing@anaheimoc.org
Badge registration is open to all Active NAMM Member companies and their staff beginning on September 8th at www.namm.org/thenammshow. Exhibiting companies can begin registering for badges on October 27th once initial booth assignments and allotments are confirmed.
You’ll be provided with an exclusive link for hotel reservations for Anaheim and then be encouraged to enter your company information and Member number. We’ll include your Member number in the e-mail you receive so you have it handy.Once reservations are complete you’ll receive an immediate acknowledgement number from the Passkey booking system, operated by the Anaheim Housing Bureau. It’s important to note you only have until November 13th to confirm your rooms; after that date a processing fee of $35 is charged for any rooms cancelled.
The hotel reservations booking system (Passkey) for The NAMM Show in Anaheim opens on September 15 . To reserve your room, you must use the personalized link NAMM e-mailed you on August 26. If you did not receive an e-mail and are an active Member, please visit www.namm.org/thenammshow. You will then be prompted to enter your user name and password. Click the HOTELS option on the left side of the page and you will soon receive an e-mail with an exclusive link. The link will lead to a page where you can quickly and easily make your hotel reservations. The site will ask for your company information and Member number, which we’ve included in the e-mail you receive so you have it handy.
Once your reservations are complete, you’ll receive an immediate acknowledgment number from the Passkey booking system, operated by the Anaheim Housing Bureau. It’s important to note you have until November 13 to confirm your rooms; after that, a processing fee of $35 will be charged for any room cancellations.
Summer NAMM (1)
2009 Summer NAMM will take place July 17–19 in Nashville, Tenn.
The dates will move back to June 18–20 in 2010 and will remain in late June for the foreseeable future, making sure not to overlap with InfoComm, another industry event.
Dealer Locator (1)
Find musical instruments, products, or lessons in your neighborhood by visiting the NAMM Member Dealer Locator.


